colour of life

An Interesting article featuring “Why Branding Matters to Singapore’s economic success?”.I personally feel more for this statement “Identity is character, a set of characterisations that flesh out someone or something. This becomes a brand only when effort is put in to communicate it to target audiences, and to sustain this messaging over time.”

For your reading pleasure, refer to www.challenge.gov.sg/2011/07/branding-singapore-softly-quietly

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